Why You Are Addicted to Junk Food

fruit-veggiesEver wondered why you are addicted to junk food? Well, someone is responsible for making you addicted to that junk food. Because in the process of product optimization, food engineers alter a litany of variables with the sole intent of finding the most perfect version (or versions) of a product. Ordinary consumers are paid to spend hours sitting in rooms where they touch, feel, sip, smell, swirl and taste whatever product is in question. Their opinions are dumped into a computer, and the data are sifted and sorted through a statistical method called conjoint analysis, which determines what features will be most attractive to consumers. Learn More

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